Examining the excessive use of Hulk Hogan’s creative control in WWF and WCW.
Hulk Hogan is a wrestling legend, no two ways about it. When he defeated The Iron Sheik for his first WWF Championship in 1984, plans were already in motion to make the charismatic Hogan the face of American wrestling – a plan which came to financial and cultural fruition with the first Wrestlemania in 1985.
For the rest of his career, the Hulkster used the fact that he’d single-handedly built Vince McMahon, Jr’s WWF empire to his own ends; helping friends get over at the expense of more talented competitors, even choosing between alternate title runs and extended breaks from wrestling to further his Hollywood career in a somewhat loose form of creative control.
But when Hogan signed for wrestling rivals WCW in 1994, he actually had a clause written into his (massive) contract that allowed him full creative control of his character. Hogan could choose when, where and how much he wrestled, whether he won or lost, and who to.
In having that control, Hogan was able to protect his image during his most relevant years, but as the market hotted up again during the mid-90s, fellow veterans were beginning to make way for the younger stars – except Hogan and a select few colleagues, all of which spelled trouble for WCW in the end.
Here are three times that Hulk Hogan’s uses of creative control rubbed fans and colleagues alike the wrong way.
1993 – Wrestlemania IX
Hogan had already wrestled earlier in the night, teaming with his ‘old pal’ Brutus ‘The Barber’ Beefcake in a match against Money, Inc. (Ted DiBiase and ‘The’ IRS) and losing by disqualification after Hogan used Brutus’ protective facemask as a weapon. But following the main event which saw Yokozuna cheating Bret Hart to become the new WWF Champion, Hogan hit the ring to defend his friend’s honour. Manager Mr Fuji, who threw salt in Hart’s eyes to get the win for his giant protégé, randomly offered out Hogan for a match then and there.
There’s a reason Cagesideseats.com ranked this match the second-worst Wrestlemania main event of all time (the worst wasn’t for the title and had an NFL player in it), as Hogan had had a word in Vince’s ear that Bret wasn’t the guy to carry the company through its (too numerous to mention) problems in 1993. The answer? Put the strap back on the Hulkster, brother.
His very first title defence was the loss to Yokozuna at King of the Ring 1993; it was also Hogan’s final WWF appearance for almost a decade. Bret had to content himself with winning the tournament itself, but wouldn’t get near the belt again for months.
Bash at the Beach 2000
Hogan signed for WCW in 1994, and won their World title in his very first match against Ric Flair, as you do. Hogan held the belt for fifteen months before dropping it to a pre-Big Show Paul Wight as The Giant in October 1995 – by disqualification, obviously – before taking an extended break.
When he returned to shock the wrestling world by forming the NWO with Scott Hall and Kevin Nash, he was once again indestructible – although this time the script called for it, rather than just how he was feeling that day. An account of the events at Starrcade 1997 – in which Hogan may or may not have influenced the result to make him look better – proves that Hogan was in business for himself, artificially extending a feud that had already been 18 months in the making and exposing the first chink in WCW’s hitherto impenetrable armour.
But in the year 2000, at what would be Hogan’s final WCW appearance, it was head writer Vince Russo who had had enough. After Hogan had decided (as you do) he fancied winning the World belt from Jeff Jarrett that night in order to get the most from his remaining contract, he and Russo planned to fake Jarrett’s laying down for Hogan. After Hogan convincingly told Russo to shove it and left, planning on a big return match down the line to clear up this apparent badly-booked mess, Russo – for realsies – came back to the ring and blasted Hogan for playing the dreaded creative control card when “he knew it was bullshit all along”.
2005/6 – Shawn Michaels, Randy Orton
In 2002 Hulk Hogan returned to WWE, winning another World title and doing the very occasional job to younger guys before deciding he wasn’t satisfied with the role he’d been placed in and making on-and-off appearances. He falls out with Vince McMahon over pay, telling McMahon he felt his driver was making the same money that he was on.
Two of Hogan’s biggest-profile matches in the mid-00s come against Shawn Michaels and Randy Orton; the latter, an upcoming star who’d become The Legend Killer; the former, a legend in his own right who just wanted to find out who was stronger.
By this time, Hogan was getting on in years – at 53 he was more than twice Orton’s age when they faced off at Summerslam 2006. But nonetheless, Hogan wanted to win the match cleanly, which he did against a former World Champion in Orton.
But it’s the match with Michaels that’s more interesting. Having never faced off before, it was being sold as something of a dream match. Michaels even agreed to turn heel just to make it happen. The idea was that both men would win a match each, with Hulk winning the first. Hogan agreed, and their match at Summerslam 2005 was…interesting.
Michaels bumped around cartoonishly for the aging Hogan, knowing it would make him look somewhat foolish in the way he was hitting big moves. There are points in the match too where Michaels just looks outright annoyed at having to carry Hulk Hogan throughout, losing his cool and stiffing Hogan with a slap in between Irish whips. Michaels agreed to lose clean in the centre of the ring, which Hogan duly obliged – and later called off any talk of a rematch, causing Michaels some understandable aggravation.
Even in the midst of the new era of wrestling, Hulk Hogan couldn’t be relied upon to make his youngers look the slightest bit competitive by losing, or even drawing in the big-profile matches. What’s even worse is what happened when he made his way over to TNA, but that’s a story for another time.